Digital marketing services can be broadly divided into 8 main categories, which are: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing (Content Marketing), Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing.
In the last decade, Digital marketing services It has become a vital component of an organization’s overall marketing strategy, allowing companies to tailor messages to reach a specific audience. It also allows them to market directly to people who may be interested in their product.
Two members of the academic team from Southern Hampshire University (SNHU) talked about how digital marketing aligns with traditional techniques and provided information on some of the types. Digital marketing services In practice, they shared. First we talk about what digital marketing really is and then we introduce the types of services and information shared by these two members of the academic team.
1- What is digital marketing?
Digital marketing services It covers a wide range of marketing techniques and technologies used to reach online customers. As a form of online marketing, it allows organizations to build their brand identity and has revolutionized the marketing industry.
“Although digital marketing seems like a new world, it is based on many traditional marketing principles and requires basic marketing and technical knowledge,” says Dr. Mark Hobson, Senior Associate Professor of Business Programs. »
“Traditional media is a great way to reach a broad consumer base, while digital media has the potential to reach a specific audience,” said Dr. Jessica Rogers, vice president of marketing programs. Depending on the target audience, some channels are more effective than others. »
2- Types of digital marketing services
Rogers on some of the most popular types Digital marketing services He spoke and gave a brief overview of each:
2-1- Search Engine Optimization (SEO)
The goal of SEO is to get a business to rank higher in Google search results and ultimately increase the search engine traffic to that business website. To do this, SEO marketers research the words and phrases that consumers use to search for information online and use those phrases in their content. SEO includes many elements, from the words on your web pages to how other sites link to your web pages as well as how your website is structured. According to Salary.com, an SEO expert can make as much as $ 700,58.
2-2- Pay Per Click (PPC)
Pay per click is another type of Digital marketing services Refers to paid advertisements to be displayed in search engine results. This is a short term digital marketing method. This means that when you no longer pay, there will be no ads. Like SEO, PPC is a way to increase search traffic for an online business.
Pay per click includes ads at the top and bottom of the search results page, ads you see while browsing the web, ads before YouTube videos, and ads in mobile apps.
Another thing that distinguishes pay-per-click from SEO is, for example, in a typical PPC model like the Google AdWords campaign, when someone clicks on your ad and places it on your website; You pay. You can spend almost any amount of money on advertising per click. Some companies may invest a few hundred dollars to do this, but many large companies may spend tens of thousands of dollars a month to pay per click.
The cost of running an ad or advertising search results primarily depends on how competitive your keywords are. Highly competitive keywords will be more expensive and less competitive terms will cost less. You can also choose whether you want your ad or ad results to be shown to users around the world or just in a specific geographic area. This way, advertising dollars are not wasted on advertising to users who do not live near your business.
2-3- Marketing through social media
Includes everything a business does through social media channels. Almost everyone is familiar with social media, but marketers need to take a holistic and strategic approach to social media. Social media marketing goes far beyond creating posts for social channels and responding to comments.
Marketers Digital marketing services Social media should be smart in analyzing the performance of their posts and creating strategies based on its data.
In other words, social media marketing is much more complex than managing your Facebook or Twitter personal profile. This requires a combination of creative thinking and objective, data-driven strategy. According to Salary.com, a social media analyst with a bachelor’s degree can make about $ 68,230.
2-4- Content marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is for the reader to take action, such as requesting more information, signing up for an email list, or shopping. Content can be blog posts, e-books, digital videos, podcasts and more. In general, it should create value for the consumer first, not just promote the brand or try to sell. Content marketing is about building a lasting and trusting relationship with your customers that can potentially lead to a lot of sales over time.
2-5- Email marketing
With the advent of social media, mobile applications and other channels, Rogers said, email marketing is still one of the most effective techniques and can be part of a strategy. Digital marketing services Be content. It also provides value to consumers and turns the audience into a customer over time.
Email marketing software can offer a variety of analytics metrics, but the two things marketers are always trying to improve on are the open rate, the percentage of recipients who opened the email, and the click-through rate, the number of recipients who opened the email and clicked on it. کردن. There are many things marketers can do to make their emails more appealing to users and more likely to open them.
2-6- Mobile marketing
This kind of Digital marketing services Focuses on reaching your target audience on your smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile apps. Marketers can tailor specific offers or content to a geographic location or time, such as when a customer enters a store or an event.
2-7- Marketing analysis
One of the major benefits Digital marketing services This is very traceable and measurable. Once upon a time, the only traceable marketing departments were coupons and direct mail offers. If the customer used the coupon, you knew the message resonated. Nowadays, analytics allow marketers to track user behavior at a very accurate level. How many times they click on a link, how much time they spend on a web page, how many times they open emails, and more. But there is so much information about digital marketing performance that marketers need to be able to really understand the meaning of the data and know what strategy to offer.
2-8- Affiliate Marketing
With the growing prominence of online marketing, influencer marketing is also known as influential marketing; It has become popular among many organizations to bridge the gap between consumers and organizations. But, what is affiliate marketing or influencer marketing?
Influencer marketing is taking advantage of the growing popularity of industry experts and social media influencers. Your organization will work with these third-party influencers to promote your products or services. In this way, influencers engage their audience with posts, blogs or videos.
There are many tools to measure the success of digital marketing campaigns and many marketers use a combination of these tools depending on their needs and audience. You can grow your business online by consulting Mass Media Online Business Development (azim.media) For free.
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In the massive social media networks, in addition to being more familiar with the company’s services, a variety of instructional videos will be available to you, and you can increase your knowledge in the field of digital marketing and enter this field with an open mind: