Consumers spent $ 32 billion globally on apps in the first quarter of 2021, up 40 percent from a year earlier, according to data from App Annie.
The outbreak of the Corona virus last year led to an increase in app downloads and costs, as many consumers were forced to use certain apps despite being teleworked and quarantined at home. However, consumers tend to use mobile applications It has been more than ever. In the first quarter of 2021, users spent $ 32 billion on in-app purchases and in-app payments, according to new data from analyst App Annie.
“The order to stay at home has forced consumers to do some indoor activities through video games and other cool apps like video streaming services and social networking apps,” said Doni Cristinanto, a member of the analytics company. “He turned to mobile phones.”
In fact, the data show that mobile phone users spent about $ 9 billion more on apps and video games in the last quarter than in the first quarter of last year. It is noteworthy that both iOS and Android operating systems were associated with an exact increase of 40%, and the costs incurred by consumers in them were 21 and 11 billion dollars, respectively.
Further analysis of this data reveals that the most effective categorization among all stores is related to video games. IOS gamers have spent the most on games at $ 13 billion, up 30 percent from last year. Android gamers, meanwhile, have spent $ 9 billion, 35 percent more than last year on Android games.