Apple just released a new developer document that shows A new pricing system in the App Store Supplied. The company is now increasing the number of pricing points by up to 10x, allowing developers to choose from 900 options. This feature was activated a few months ago for apps with subscription rights and now it is available to all apps.
For years, Apple limited developers to a choice of prices of 99 cents, $1.99, and $9.99. Therefore, whenever iPhone users visited the App Store, they encountered apps with the mentioned prices. But due to the increase in the inflation rate in the world, Apple and developers are in a situation where they have to be more flexible in pricing. The change in App Store pricing is a big step for this company. Developers can set values arbitrarily if they choose. It should be noted that this change may be a sign of an increase in the price of various apps and services.
Currently, Apple has largely removed pricing restrictions, and apps and in-app purchases can start as low as $0.29. While the highest price a developer can set is $10,000; Of course, this requires special permission from Apple. The new pricing system will include ranges from $0.10 to $10 or $0.50 to $50.
Developers can also use “Global Uniform Pricing” which follows the most common pricing conventions in each country or region. Also, access to apps and in-app purchases can be regionalized. In this way, developers can provide “custom services” to their users.
In addition, developers can change their prices at any time according to the economic conditions and the changes that Apple makes in terms of fees. It seems that this feature can help to increase the sales of apps in different markets.
On May 9, 2023, Apple will set the pricing of available apps and in-app purchases in all 175 App Stores and its costs in a coordinated manner globally using public exchange rate information that financial data advisors and press adjust.
If developers can’t update app pricing and in-app purchases in the App Store before the deadline, Apple will do it for them. In this case, the prices will be converted based on the base value of the US dollar.
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