BMW has long been under criticism from critics for its new designs, and especially the new style of windshield for its products. These criticisms have intensified after the introduction of the new M3 and M4 models and the iX electric crossover family. But it is interesting that the managers of this company, despite being aware of the volume of criticism, still emphasize the continuation of the new design process.
As senior BMW designers have publicly said, a good design does not necessarily have to be ugly or beautiful! Surprisingly, the Bavarians have recently attacked the designs of other companies in their latest comment, dispelling such accusations.
“If you look at what’s happening in the car market, you see that most of the common all-electric cars on the market are very similar,” Oliver Zipps, BMW’s exclusive director of electric vehicles, told Reuters. . “But BMW is very special and offers distinctive cars to its wealthy customers.”
However, many brands are also trying to design their products differently. For example, the Mustang Mach-E bears no resemblance to the Tesla Model Y. Or the soon-to-be-launched Mercedes-Benz EQE is quite different from a competitor like the Tesla Model S. There is not even a need to compare two cars from two independent brands.
Cars like the Hyundai Iconic 5 and Kia EV6, both of which are based on the exact same E-GMP platform, are very different in appearance. Spy shots of the new Genesis electric crossover, the GV60, also show that the Korean luxury carmaker has adopted a completely separate design language from Hyundai and Kia.
Looking at other companies, we find the Nissan Aria, which has a common technical structure with the electric version of Renault’s new Megane-based crossover. Both cars use the CMF-EV platform. Yes! Perhaps there are twins who, in addition to a common technical structure, also look close to each other. Like the new Copra electric product, which is very similar to the Volkswagen ID.3. But such examples are very few.
BMW has no plans to fully electrify its product portfolio until the middle of this decade. Because along with all petrol and diesel models, it has also offered electric and hybrid versions based on the same platforms. It is said that from 2025, the company will unveil its all-new platforms for the production of fresh electricity.
BMW is working on scalable modules to cover all segments of the market. From best-selling economy cars to sports products with the M. logo.