Changing the approach of car importers to the construction of assembly lines in Iran

تغییر رویکرد واردکنندگان خودرو به احداث خطوط مونتاژ در ایران

If the recent negotiations result and the sanctions against our country are lifted, it is not far-fetched to expect foreign automakers to return to our country’s market with various plans. The Ministry of Silence no longer wants to cooperate with foreign automakers in the same way as before and import cars directly into the country. In this regard, it is said that a number of foreign automakers, which were previously only importers, will enter the country for production and assembly, and thus it will probably no longer be news of the import of cars in the old way.

A number of foreign automakers that have previously worked with their Iranian partners and co-produced the product are likely to operate independently in the country.

A number of other foreign automakers have also approached the private sector and will likely work with them to produce their products in Iran.

According to the world of economy, before the imposition of sanctions and a ban on car imports, most of the foreign partners of our country’s car industry exported their products to Iran and there was no news of assembly and production in the country. Just when car imports were banned on the pretext of luxury, many car dealerships closed, and those that survived also focused on after-sales service and second-hand products.

In addition to all these challenges, the sudden rise in currency prices and fluctuations over the last three years has dealt the final blow to car importing companies and left them frustrated.


Mitsubishi Motors Japan is one of the automakers that is likely to change the way it works with its Iranian partners and move towards car production in the country. At the height of the post-apocalyptic period (1996), this automobile company thought of producing in Iran and bought Saipa Khomeini shares, and it is even said that it installed some of the equipment needed to produce its products.

Mitsubishi is not the only company that intends to put production (assembly) on its agenda instead of exporting the product to Iran. In addition to this company, it is also reported that Ramak Khodro (the official representative of SsangYong in South Korea) also intends to assemble SsangYong products in Iran.


Another carmaker is Volkswagen, which chose Mammoth Khodro as its business partner before the sanctions began, and this cooperation went so far that the Iranian side set up new factories to produce Volkswagen products. This was while the sanctions came and brought the relationship between the two sides to a head but apparently did not tear. The plant is said to be in the final stages of being equipped, and if the Chinese do not visit, it will host Volkswagen products. In this case, Volkswagen will return to Iran after 12 years (during the period of cooperation with the Kerman Automotive Group and the assembly of Volkswagen Gol) to produce products in the private sector of the country, as in the mid-1980s.


Renault is another automaker that is said to intend to be independent in our country in the post-embargo period. This French carmaker has the experience of being present in our country through the joint X90 platform, and even in the post-conflict period, it decided to experience an independent presence in Iran, which was faced with internal stone-throwing.

In the contract that Renault signed with the Industrial Development and Renovation Organization of Iran in the aftermath, it was decided that the Benro site (owned by Saipa and located in Saveh city) would be handed over to this company and the Renaissance companies would produce their products in it. However, the authorities at the time did not give Saipa Ben Ro to Renault, and with the imposition of sanctions, the company was forced to leave Iran.

Thus, it is not unreasonable to expect that, if the sanctions are lifted, the Ben Ro site will host Renault production lines that operate independently.

In this regard, of course, the purchase of part of Saipa Kashan and the formation of Saipa Citroen Company on this site had taken place in the previous period of Borjam implementation, and Chinese automakers, as if tired of cooperating with the two state-owned automakers, recently turned to small automakers. The private sector has gone and activated many assembly lines in the country.

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