For a long time, many Apple lovers have been waiting for the smallest official news from the company to introduce the company’s mixed reality headset. But apparently not everyone is that excited about it, actually according to A new reportsome Apple employees believe Apple’s first mixed reality headset will be nothing but an expensive failure.
- Jony Ive, Apple’s headset will have many problems
The $3,000 price tag will kill Apple’s headset
As mentioned, Apple has long been working on a hybrid headset, or MR, but now it’s claimed that the device will finally arrive at this year’s Worldwide Developers Conference (WWDC), which is usually held at the beginning of June, and before Its release will be unveiled at the end of 2023. According to New York Timesbut there are concerns within Apple that Apple’s mixed reality headset may be a big flop, with some questioning whether the device can present itself as a solution to a variety of needs.
Of course, the first cause of all these concerns is the device’s nearly $3,000 price tag, which is three times more than Valve’s high-end headset as a benchmark and main competitor. Eight Apple employees who spoke to the publication said they too were concerned about the headset’s utility and its unproven market. In the meantime, even some employees are so disappointed that they have left the project, while some others have been fired by Apple itself. The New York Times writes that even Apple leaders have reservations about this headset.
The report confirms that the headset looks like ski goggles and has a carbon fiber frame, a thigh-mounted pouch containing the battery, uses an external camera to capture the world, and has two 4K displays. Users can turn a volume on the device to increase or decrease the amount of real-time video streaming from the world around them.
Five years ago, a video presentation was shown to 100 Apple executives at a corporate retreat. It showed a man calling his wife in San Francisco while he was sitting in a taxi, wearing the headset, which allowed them to share the scenery. Executives were reportedly excited about the headset’s potential when it came to business applications like video conferencing, but today that excitement has turned into skepticism for many. However, Bloomberg’s Mark Gorman writes that the headset was on display again last week at the Steve Jobs Theater for 100 executives. He believes the headset will be reviewed among several other issues and will receive little media coverage.
Apple also wants to target the group of artists, designers and engineers for its headset, who are able to design and edit in 3D space. And although the device is designed mostly for businesses and corporations, it could also hope to be popular with mainstream consumers as a high-definition TV with custom video content from Hollywood filmmakers like Jon Favreau. But again, it is the price that makes everyone doubt.
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