JD Power has published the results of the TXI 2021 study. In this year’s study, Genesis shone brightly, scoring 634 out of a maximum of 1,000 possible points. After this Korean luxury brand, Cadillac, Volvo, Baamu and Mercedes-Benz are in the second to fifth ranks.
The TXI study, whose name is adapted from the term Tech Experience Index, measures the amount of innovation, technologies used, and user experience in using them. The results of this study show how satisfied customers are with the technologies in a brand’s products and are less likely to have problems when working with them.
In this study, Jidi Power researchers evaluate 36 technologies in four categories. These categories include welfare equipment, automation, energy and sustainability, and finally the infotainment and communication system.
According to this year’s survey, T Jidi Power cited responses from 110,827 2021 car owners and ranked brands according to their opinions during the first 90 days of ownership.
But the remarkable thing is that Jedi Power’s findings show that more than a third of the technologies used in cars remain unused within the first 90 days of ownership! For example, 61% of respondents said they have not used digital market technology in their car at all, and 51% believe that this technology is not needed at all!
This strange statistic comes at a time when new cars are becoming more expensive due to the increase in technology and equipment. In other words, a large number of customers pay for features that some of them do not need!
Not to mention that among the non-luxury brands, Hyundai tops the TXI table with 519 points, followed by Kia, Nissan, Subaru, Giacomsi, Rome and Buick. At the bottom of the table are the names of brands such as Jeep, Mini and Mitsubishi. Among the luxury brands are Acura, Alfa Romeo and Porsche at the bottom of the table.
Another noteworthy point is that Tesla scored an overall score of 668 in this year’s TXI survey, but due to the lack of access to the company’s customers in 15 states, Jedi Power also decided not to include it in the main ranking!
If we want to look at the models, we must say that in the category of welfare technologies, the two Cadillac Skilled and Ram 1500 cars have reached the first rank among the luxuries and non-luxuries, respectively. In the category of automation technology, these titles have been awarded to two models, Lexus IS and Hyundai Elantra, and in the category of infotainment and communication system, Lexus IS and Kia K5 have won first places.