The Geneva International Motor Show (GIMS) is traditionally the largest annual event in the European car industry. Now, however, the organizers of the show have been able to sign a new contract with Qatar’s industry and tourism sector, during which the Doha Auto Show will be held every two years.
The Geneva Motor Show will be held from February 19 to 29, 2022, and in the fall of 2022 or 2023 in Doha, Qatar. Traditionally, however, the Geneva Motor Show will continue to be held annually.
The Geneva International Motor Show in Qatar will be a new name in the automotive industry calendar.
The Geneva Motor Show has been running continuously since 1905, although it has not been held in the last two years following the spread of the Corona virus.
A preview of the Qatar Auto Show is also set to be shown at the Geneva 2022 Motor Show.
Qatar Airways CEO and CEO Qatar Airways has made the deal in line with Qatar’s 2030 National Vision Document aimed at developing tourism in the country.
Murray Torrentini, chairman of the Geneva International Motor Show Committee, also commented on the new partnership:
We are very proud to be able to sign a new contract with Qatar and hold an exhibition with the highest international standards in the Middle East. With this joint collaboration, we can make the most of the 91 Geneva Motor Show in 2022, and then demonstrate a new standard in Doha with what we have learned in the new world.
After the cancellation of the show in 2020, the organizers of the Geneva Motor Show were faced with a package offer of. 14.1 million from the local government of the canton of Geneva, which rejected the offer.
As a result of the exhibition in 2021, it was suspended until the Qatari oil and gas money arrived and somehow saved the world’s oldest car show.
In recent years, car shows have placed a heavy financial burden on carmakers, and as a result, large and small car companies have stopped attending some events. It remains to be seen how the future of car shows will continue. Large car shows are now common in China and the United States, and only in European countries have they not returned to normal.