About 13 years have passed since the introduction of the first Android phone with the name of Google. The company initially collaborated with Samsung, HTC, Motorola and Huawei to produce phones, but since 2016, it has been producing its own exclusive Pixel series. Currently, the Pixel 7 and Pixel 6a series The best-selling phones are Google.
However, you’d probably expect that seven years of Google’s proprietary phones and six years of co-branded Nexus efforts would make the company the global leader in mobile hardware, but that’s not quite the case.
Now, after breaking its previous sales records in 2021 and last year, Google has managed to boost the sales of its phones. Sundar Pichai, the CEO of Google, announced in Alphabet’s recent earnings report that the Pixel 7 and Pixel 6a series are Google’s best-selling phones.
Great success, unknown statistics
Unfortunately, Pichai didn’t mention any details about Google’s smartphone sales figures last quarter or how it compares to the Pixel 6 Pro, 6 and Pixel 5a sales results in the first quarter of 2021.
Of course, we also don’t know how many smartphones Google sold in 2022 compared to the previous year. According to the company’s latest statistics, which are related to a few months ago, the total sales of its Pixel phones from six different generations from 2016 to a few months ago reached 27.6 million units.
That means it’s unlikely that the Pixel 7, 7 Pro, and Pixel 6a sold more than a few million units during the holiday season, but it was more than the Pixel 6 and Pixel 6 Pro. This is an achievement that deserves praise in an industry where almost everyone else is in decline.
Sundar Pichai believes that features like Magic Eraser and Photo Unblur will help differentiate Pixel series phones from competitors and also increase sales of these products.
Google Pixel phones are available in limited countries including the United States; In the second quarter of 2022, Google managed to take the title of the fifth largest smartphone seller in the country with a market share of about 2%. It is possible that Google’s share has increased significantly in the fourth quarter. Of course, we won’t know what kind of progress we’re in until the research firms release their latest regional reports.
Can Google continue to grow?
Currently, the sales of the Pixel 7 and Pixel 6a series have improved compared to the previous models of these phones, and the pricing of these three devices is very competitive.
It’s clear that more and more consumers are realizing the unique qualities of pixels. This makes Google the best competitor of Apple and Samsung in the high-end segment. This brand also competes with companies like Motorola and OnePlus in the mid-range segment.
The company is currently focusing on the Pixel family and its overall spending on hardware. We hope this does not mean that price increases are on the agenda for future generations. Information on upcoming generations is largely under wraps, but some key specs of the Pixel 7a have been revealed, including an upgraded 6.1-inch display with 90Hz refresh rate technology and 8GB of RAM. This phone currently seems like an affordable device; Emmett when he maintains his leading price.
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