Founded as a new startup by Ilan Mask, Tesla has never been a serious threat to the world’s largest automakers for almost two decades. But in July 2020, for the first time, the California-based company overtook Toyota to become the world’s most valuable automaker. Tesla is estimated to be worth about $ 206 billion, but apparently Toyota’s CEO has not yet taken Tesla seriously and is not even considering Apple’s threat to become a carmaker.
Toyota, valued at $ 202 billion that month, does not take Toyota seriously. Recently, Toyota CEO Akio Toyoda told a news conference with Bloomberg that Tesla is not a real automaker. Even if we ignore Tesla, we can not ignore the efforts of another American technology company to enter the automotive industry. Especially when this company is one of the most valuable brands in the world. We are talking about Apple, a company that was priced at a total of $ 242.2 billion last year.
While rumors have been circulating since the beginning of this year that Hyundai has partnered with Apple to build the car, over time these rumors have been denied by both sides. The media then reported that Apple had contacted Nissan to start working on the car, but the program has not reached a definite point to date.
Interestingly, Toyota officials, after a sharp reaction to Tesla, once again mocked Apple’s entry into the automotive field. “Assuming they can build a car, I’d love to see how they can retain their customers for 40 years,” Akio Toyoda said in another interview with Bloomberg executives.
Although the future of Apple car is currently in a state of ambiguity, but most likely in the next decade, we will see its introduction to the market, and given the great influence of this brand among the people of different countries, a new revolution can occur in Predicted the car industry and market.
On this account, it is better for the world’s automotive giants to take more the entry of technology companies into the automotive field and not to be too proud of their assets and reputation. Because no one knows about tomorrow.