Previously, when users shared a link to one of their Instagram posts on Twitter, only the URL of the link was displayed, but now the image will also be visible as a preview. This new feature is now available for Android, iOS and web users. However, it seems that activating it for all users will take some time.
In 2012, after Instagram was acquired by Meta (formerly Facebook), it disabled the ability to preview posts on Twitter. Kevin Systrom, the founder and former CEO of the social network at the time, said the decision was his and not about Meta CEO Mark Zuckerberg. He as the reason for this Had announced Instagram intends to take control of its content and allow users to view images on their platform instead of Twitter.
It should also be noted that the change was met with a negative reaction from users, as it made it more difficult for them to send posts across platforms.
However, it was not only Instagram that made new changes, limiting the coherence between this platform and Twitter. Twitter had already disabled one of its features after Meta bought the social network, which allowed users to find their followers.
Although the feature introduced for Twitter and Instagram is small, it will probably be welcomed by many users, because it makes sending Instagram posts to Twitter in many cases easier and more convenient.