Car enthusiasts know that Jeep has been producing the Cherokee series for 45 years. But since 2013, with the re-launch of the Cherokee, the American automaker has been under a lot of pressure to drop the name from its product line.
Car & Driver also mentioned this issue in its recent report. “We know the name is in honor of the glorious Cherokee area, but we don’t feel very comfortable attributing our land to a car,” Cherokee Governor Chuck Huskin Jr. told Car & Driver. ! »
Interestingly, in the last eight years since Jeep revived the name for one of its products, residents of the Cherokee area have never openly objected to this. But in recent months, Jeep has come under pressure to change its name. Especially since the updated version of Grand Cherokee was introduced to the market.
“The best way to respect us is to respect our independence,” Huskin said. “Our role in American history, culture and language is undeniable, and our effective dialogue with federal tribes in cultural relations cannot be ignored.”
However, Jeep claims that the designations made by this company were in honor of the celebrations and ceremonies of Native American tribes. Jebp executives also emphasize that they have great respect for inter-tribal dialogue. Apparently, the representatives of this American automaker also talked to Haskin by phone, but the position of the residents of Cherokee has not changed yet!