Last week, Lexus unveiled one of the hottest and most youthful versions of the IS. But the interesting thing is that at the same time with the introduction of this car, Lexus has also unveiled a sneaker inspired by the IS 350 F design lines and with stylish and sporty packaging.
Designed in collaboration with RTFKT, these linens are unlike any sneakers we have ever seen. On them can be seen the IS inscription in large form, and interestingly, a carbon fiber spoiler, inspired by the car spoiler, is attached to the back wall of the shoe. Going from the bottom of the sneakers to the top, we first see the soles of the shoes, which look like the tires of a car. The toe of the shoe is also designed as a mesh to remind the front window of Lexus cars.
Definitely the most eye-catching feature of these shoes should be their emotional blue color. This color is known as Greek blue, but Lexus has also made it possible to order IS 2021 with this color. But what makes it even more beautiful are the black pieces called NuLuxe, the gray stitching and the striped lines inspired by IS lights.
But the elements of this shoe are not limited to this. F-Sport labels and Velcro straps with a prominent Lexus logo are other appearance features. The IS350 embossed writing on the back of the shoe and the spoiler made with 3D printing are also the last and most important appearance elements of these linens.
“We wanted to make sure that when our customers looked at the shoes, they immediately remembered the IS car,” said Chris Lee, RTFKT’s creative director. Lexus seems to be pleased with the layout of these linens, and in this regard, Vina Shahani, Lexus’ vice president of marketing, refers to them as follows: “Sneakers that draw the eye to themselves and in a way They evoke a bold, sporty IS design. >>
Although linens and clothing are consumer items and usually have a short shelf life, those who have bought an exciting and sporty sedan like the IS350 certainly do not mind wearing and matching shoes to their car class.