The market share of fast consumer products or FMCG in the country’s online sales market is less than one tenth of one percent. This is while the market size of fast consumer products is generally about 485 thousand billion tomans.
Based on the number of urban and rural households, it can be said that the size of the food market in the country is 388 thousand billion Tomans. Of course, since the market for spicy products or the same FMCG Not limited to food, according to the statistics of the Statistics Center of Iran in 1399, total Consumer Products Market From food to detergents is about 485 thousand billion tomans.
But the market share is ongoing e-commerce What is. The way people are exposed to life has changed significantly from the past, and part of this change is after the outbreak coronavirus it is formed.
Visiting stores in person is now less necessary for users than with other online stores. Time constraints and the importance of managing it, as well as people trying to be less present in public places due to the prevalence coronavirusHas multiplied the importance of paying attention to this issue.
One-tenth of FMCG’s market share
Company Therefore By analyzing the data that Motority Using new models of data analysis and artificial intelligence provided to the company, to examine the market situation Consumer products Online paid.
Now, despite the reduction in the need to be in the store, the estimated amount of purchases from online stores shows an interesting number. According to surveys conducted in 1399, the share of the online market in the total FMCG market in Iran has been less than 1 tenth of a percent, while the share of online retail in the total retail market in the country is about 4 percent.
This market seems to be slightly different in developed countries where online markets have a longer lifespan. Surveys show the online market share of the total market FMCG In the United States, about 3% and online retail share of the total retail market is about 13%.
A comparison of these statistics shows that the online market share of the total market FMCG In the United States, 2% and 9% higher than Iran Online Retail It is about 9% more than the total retail market. This shows that every tenth percentile is significantly influential in the growth of the online market.
Which platform has the highest and lowest market share?
But online sell Consumer products in Iran are managed by which stores. Akala, Digit and Snapmarket each have a significant market share, focusing on product supply based on one segment of the market.
Rasta team survey with the presence of more than 22 thousand participants, interesting results from the market share of each of these Online stores it shows. Accordingly, Akala has the largest share with a 45% share of the online sales market, which supplies its products from Ofogh Kourosh store.
On the other hand, Snap Market Acquiring 37% of this market, it has made it possible for its users to buy products from hyperstars and local stores. Eventually دیجیجت With an 18% share of this market, it has made it possible for users to buy from local stores and stores.
Which store is most popular among users?
Prepare a report on the level of user satisfaction of these three Online shop Expresses tastes and needs that are important to users. Based on these indicators, people will ultimately decide which option to choose for their online shopping in this one percent market.
Interestingly, Digit has the most positive user experience and Akala has the most negative experience. This is while Akala has the largest share of this market and Digit has the lowest share. On the other hand, Snap Market has almost doubled the number of negative experiences of its users.
Why do users feel dissatisfied with buying FMCG products online?
But why and more users because of and in the face of what problems feel dissatisfied with online shopping FMCG products Experienced. Survey results Motority In the last 12 months, focusing on 10,000 shopping experiences, it shows that the most negative comments were related to timely delivery, cancellation of orders and refunds.
These surveys are based on data Motority It shows that users’ opinions have also changed in the last 3 months. Review of experiences Buy The last 3 months show that the ratio of negative comments in the field of order cancellation and refund has decreased sharply compared to last year.
On the other hand, in addition to that, negative comments are better than sending them on time. This theme reflects the effort Online stores To create user satisfaction.
On the other hand, regarding the negative comments, we see that in the last 3 months, the price, discounts, usage and efficiency of the platform have the most negative comments.
Finally, it is interesting to know the users of online stores FMCG products They talk more about prices and discounts, overall satisfaction, usability and efficiency, timely delivery, variety of goods, quality of items, postage, order discrepancies and cancellation of orders and refunds, on social networks.