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Nobody buys RTX 4080 graphics card! – Buying this 1200 dollar card is not justified

Nobody buys RTX 4080 graphics card!  - Buying this 1200 dollar card is not justified

It’s been a few days since Nvidia launched the RTX 4080 graphics card at a strange price of $1,199, and as it seems, No one wants to buy it! Although a few days have passed since the release of this graphic card, its reception is very low and its sales – despite the low production circulation – are disappointing, and of course there are various reasons for this. We know that if the demand for a graphics card is high, the initial stock will run out after a few days (remember the initial supply of RTX 3090 and RTX 3080).

Lack of market acceptance of RTX 4080 graphics card – buying it is not justified

The GeForce RTX 4080 graphics card itself is not really a bad graphics card, and it offers acceptable technical performance and intergenerational progress, and is also as efficient as it is in terms of energy consumption. The problem with this graphics card is its high and unreasonable price. The MSRP of this card is $1199, and in the history of the xx80 series, it is not only the highest absolute price, but also has the highest percentage of mid-generation price jump in this series.

Two years ago, in 2020, the GeForce RTX 3080 graphics card was introduced at a base price of $699, and later, the RTX 3080 12GB graphics card was introduced at a price of $899. Compared to the $1,199 price tag of the RTX 4080 graphics card, we see a 71.5 and 50 percent increase in price compared to the different versions of the RTX 3080 graphics card. Previously and for several consecutive generations, the price of xx80 class graphics cards was kept in the range of 550-700 dollars, and now we see the jump in the price of this class, only during a generational transition.

Of course, we make this comparison with the MSRP price and we have nothing to do with the unusual and unofficial increase in prices due to the special conditions of 2020 (corona epidemic + mining crisis). After all, a user who bought an RTX 3080 GPU two years ago for under $1,000 is clearly not willing to pay $1,200 for an RTX 4080 this year; No matter how much the new generation graphics card is better than the old generation. A xx80 class graphics card is an xx80 anyway.

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RTX 4080 graphics card accumulation despite low circulation

Retail stores in most parts of the world are full of RTX 4080 graphics cards, and it’s not for them to buy. After the release of the RTX 4090 graphics card, we did not see such a situation at all, and this is not because Nvidia has a huge circulation of the RTX 4080 graphics card ready to release – in fact, the circulation of the RTX 4080 graphics card until this moment It was only 30,000 units. Put that number next to the RTX 4090 graphics card’s 130,000 units and you’ll see where things stand.

The circulation of the RTX 4080 graphics card is about 70% less than the RTX 4090 graphics card. Still, retailers are unable to sell this card, and users prefer to either look for a graphics card in the sub-$1000 price range, or go for the RTX 4090 graphics card.

The next thing that hurts RTX 4080 graphics card sales is the pricing pattern of its custom models. Many custom RTX 4080 graphics cards are priced very close to the RTX 4090 graphics card’s MSRP. For example, Asus’s RTX 4080 ROG Strix and RTX 4080 TUF Gaming graphics cards are priced at $1,549 and $1,500, respectively. The RTX 4090 graphics card is between 30-40% faster than the RTX 4080 graphics card and has much more VRM, while it costs only 10-15% more than the RTX 4080. Why should users go for RTX 4080?!

The red team’s trouble for the green team

The last and most important factor holding back the RTX 4080 graphics card – at least for now – is AMD’s Radeon RX 7900 graphics cards, which were developed to compete directly with the RTX 4080 graphics card. The price of graphic cards of this series is between 900-1000 dollars and many users are eager to introduce them to the market. In fact, users are waiting to compare the performance of the green team and the red team and go for the RX 7900 graphics cards if they offer better performance in relation to the price. Anyway, right now the value of buying a $1200 RTX 4080 graphics card is very low.

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