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Serious decline in sales of Volkswagen Holding following the outbreak of Corona

Serious decline in sales of Volkswagen Holding following the outbreak of Corona

With the end of the year and the release of the financial and economic situation of the world’s largest car companies, the large Volkswagen Group has also published its unprecedented performance statistics this year, which shows a decrease in sales in all brands under the car giant. .

Audi

For the first time in its long history, Audi was able to sell more than half a million cars in the last quarter of the year, and in the last three months of the year, it delivered 505,583 vehicles to customers.

However, the company’s total sales due to the spread of the Corona virus in 2020 amounted to 1,692,773 units, which is a decrease of 8.3% compared to the previous year. Audi’s largest market is China, which has sold 727,358 units.

Gaining experience at the beginning of the Corona virus spread in the spring, the company moved to digital sales to meet the needs of its customers.

Demand for the E-tron electric model has grown by more than 80 percent by 2020, and the company has sold 47,324 units of the model, making it the best-selling electric car produced among high-end German automakers. he does. The Q3 and A6 have also seen sales growth this year. However, sales in European markets fell by about 19.5 percent.

Bentley

Unlike other brands in the Volkswagen Group, Bentley has achieved unprecedented sales in 2020. The company was able to sell 11,206 units in 2020, which indicates a growth of 2% compared to 2019.

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However, the company was completely shut down for about 5 weeks and operated for 50 weeks at 50% capacity. The rapid recovery of China’s luxury-friendly market, as well as high demand for the new Bentley Facelift and the Flying Spur, are among the most important reasons for this relatively small but significant growth.

Coopra and Seat

The brand with high performance of Saat Company, ie Copra, has experienced sales growth compared to previous years, however, the overall sales of Ceat products have experienced a drop of 25.6%. The Spanish brand was able to sell about 427,000 units in 2020, about 7% of which were in Germany alone, and only 73,300 units in Spain. However, this brand has been able to record good sales in Turkey and occupied Palestine.

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Lamborghini

Lamborghini, based in St. Agatha, Italy, saw a 9 percent drop in sales in 2020, although sales were record-breaking in the second half of the year.

The 7430 Lamborghini was sold in 2020, a drop from the company’s record of 8,205 units in 2019. Of course, in the spring, Lamborghini was closed for 70 days.

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The largest Lamborghini market is still the United States, followed by Germany, China, Hong Kong and Macao, and then Japan. More than half of Lamborghini sales in 2020 are related to the Urus model. Next is Huracan and then Aventador.

Porsche

Like other Volkswagen brands, Porsche did not produce any cars for about six weeks, but demand for the company’s new electric product, the Taikan, was able to make up for it quickly.

About 20,015 Taikan were delivered to the company’s customers during the year, equivalent to sales of 718 Baxter / Cayman models.

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The company’s best-selling product is the Cayenne Chassis with sales of 92,860 units. The 911 also sold 34,328 units. Porsche has sold a total of 272,162 units in 2020.

Ashkoda

Although the company has seen a sales decline of about 19.1 percent in 2020, it has sold more than 1 million vehicles this year, the seventh year the company has sold more than 1 million units.

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The Skoda production line in the Czech Republic was closed for 39 days, and the brand’s largest market, China, fell about 38.7% year-on-year. However, sales in the German market have grown. It has also performed positively in the markets of Turkey, Egypt and Russia.

Volkswagen

Finally, we come to the Volkswagen brand itself, which experienced about 15.1% less sales in 2020. However, the sale of the company’s completely new and electric product, ID 3, promises brighter days. A total of 5,328,000 vehicles were sold under the Volkswagen brand in 2020. In 2019, however, the company was able to sell 6,279,000 units. Sales have been negative in all major markets, including the United States, Asia and Europe.

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ID 3 alone has sold 56,500 devices. The e-Golf model, which will no longer be produced, sold 41,300 units, and the Passat GTE plug-in hybrid model sold 24,000 units. Volkswagen expects better performance in the electric vehicle segment in the near future with the widespread release of the ID 4 model. The Tuareg, Tiguan and T-Cross models were also among Volkswagen’s most important best-selling products.

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