Telegram, which has more than 500 million monthly active users around the world, unveiled its advertising platform and activated it on a trial basis. Ads of this platform are displayed in large channels with more than 1000 members and can have a maximum of 160 characters.
Advertising or sponsorship messages will be based on the subject of public channels. Therefore, user data is not extracted or analyzed to display ads, and all users of a telegram channel see the same ad message.
Advertisers can choose the language and approximate topics of the channels to display the ads. They can also select specific channels to display these ads or tell which channels these ads should not be displayed on. According to Telegram, in addition to protecting privacy, advertising will be effective and accurate.
Telegram says that unlike other apps, it does not track users for touching ads and does not categorize them based on their activity. In addition, there are no external links in the ads to prevent users from being spied on. These messengers see this as a way to protect users’ privacy.
Telegram’s advertising platform is currently in a pilot phase, and when it is fully operational and Telegram can cover its basic costs, it will share advertising revenue with the owners of the public channels that show them.
Owners of channels can participate in the Telegram advertising program This website Go, create an account and test its user interface.