According to a new report, informed South Korean sources claim that Models equipped with OLED iPad Pro 2024 screen Apple will be much more expensive than the current iPad Pro. Next year’s iPad Pro is expected to cost even more than some MacBook models on the market.
According to reliable sources and quoted by The Elec magazine, Apple has already determined its pricing strategy for the two OLED iPad Pro models next year. With current estimates, the prices of these models start from $1,500 and $1,800 for the 11-inch and 13-inch models, respectively.
That price makes the 11-inch device more than 80 percent more expensive than the existing 11-inch iPad Pro with Liquid Retina LED display, which currently retails for a base price of $799. The 13-inch model will be more than 60% more expensive than the current 12.9-inch iPad. The 12.9-inch iPad Pro uses a mini LED display and its price starts at $1,099.
It seems that OLED-equipped iPad Pros will even cost more than some of the MacBook Pro models currently on sale. For example, the price of the 13.6-inch MacBook Air with the M2 chip starts at $1,199. Meanwhile, the price of the 13-inch MacBook Pro with the M2 chip starts at $1,299.
According to Korean sources, tablet industry activists have shown different reactions to the price increase. Some of them see this price increase as reasonable considering the change in OLED technology that attracts loyal Apple customers. On the other hand, some believe that such prices make it difficult to retain customers.
It seems that the main reason for this price increase is the high cost of OLED panels. Apparently, Apple is currently negotiating with Samsung and LG Display about the price of the panels.
According to The Elec publication, the supply price of OLED panels for existing 10-inch devices is around $100 to $150. Meanwhile, the cost of manufacturing processes for Apple’s 11-inch and 13-inch panels may be around $270 and $350, respectively.
The report notes that current price predictions for the OLED iPad Pro may change in the future. OLED panels, which are supposed to be supplied by LG and Samsung, are still in the development stage; Therefore, the price of the panels has not been finalized yet.
However, there are concerns among panel suppliers to Samsung, LG and BOE about how these prices could negatively impact profits and line investment. Samsung is set to invest in 8th generation OLED production lines, which should theoretically lead to cheaper panels. But they’re already slated for Apple’s upcoming OLED MacBooks, which are expected to launch in 2024.
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