Apple CEO Tim Cook in an interview with reporter Kara Sweiser New York Times Referring to the differences between Apple and Facebook over privacy, he stressed that the 21st century is facing a crisis of security and privacy.
Facebook came under fire after Apple developed a new feature of App Tracking Transparency as a feature of the next version of its operating system.
A new feature called ATT, or App Tracking Transparency, will be released in the next few weeks at the same time as iOS 14.5, so all apps that have access to the iPhone’s ad identifier must be licensed before tracking the user’s activities. Facebook believes that this feature has a negative impact on small businesses and reduces the performance of advertising.
Tim Cook disagrees with this argument, arguing that privacy is one of the most important issues in the 21st century. Some companies intend to take advantage of user tracking in different companies’ applications and do just that by asking a simple question that is displayed on the screen.
“Apple develops new tools and features every year, and part of the company’s efforts are to protect user privacy and improve and optimize user security,” Cook said. Cook believes that users are in a crisis of privacy.
Tim Cook, who years ago thought that companies themselves pay special attention to such issues, now does not. He says that although he did not previously believe in explaining the rules and regulations for such matters, he now thinks such rules are really necessary.
The CEO of Apple says that the company does not have a social media platform, but also complies with the privacy rules for the Apple Store. He emphasizes that all Apple Store apps are carefully reviewed and carefully evaluate what it offers to its users.
Apple CEO says the company does not have a social media platform, but also adheres to the privacy rules for the Apple Store. He emphasizes that all Apple Store apps are carefully reviewed and carefully evaluate what it offers its users.
“Augmented reality is a very important issue for the future of the company,” Tim Cook said, referring to Apple smart glasses. He envisions a future in which communication between users includes diagrams and other methods that fit cyberspace instead of words. Apple CEO believes that such capabilities will be useful for education, gaming and even product sales, and part of Apple’s future activities will be in the field of augmented reality.