Microsoft yesterday bought the gaming company Activision Blizzard for a sum of money $ 68.7 billion Announced that the two major market powers in the world of video games will unite. This purchase is very important and in this article we take a look at 5 reasons that show why the Redmondians want to make such a purchase.
Microsoft It has a long history in the world of video games, but its long-time rival Sony In recent years, better performance in this area has shown that one of the reasons is the game studios owned by the Japanese. But now Microsoft wants to be more powerful than ever with its expensive acquisitions.
Reasons to buy Activision by Microsoft
The deal, if approved by regulators, could be Redmond’s biggest acquisition, as the deal is three times the value of LinkedIn in 2016. But why is Microsoft doing this? Here’s a look at the reasons for this.
Increasing the value of Microsoft in the gaming world
If the deal is approved, the world’s third-largest gaming company will be born, and Microsoft after the Chinese giant. تنسنت As well as its longtime rival Sony, Ranks third in the industry.
Activision itself cannot compete in the new world of games, and as the company’s CEO, Bobby Kotik, says, it needs a strong partner to compete in this market:
“You look at companies like Facebook, Google, Amazon and Apple, and especially companies like Tencent. “They are giants and we needed a partner to be able to achieve our dreams.”
Microsoft CEO Satya Nadella also announced the acquisition of Activision on Tuesday, announcing that he wanted to unite and enjoy video games with everyone on the planet.
Smartphones are used more than ever, and the speed of mobile game development is staggering. Activation owner King Studio Is the studio that plays «Candy CrushHas developed one of the most popular mobile games of all time. In contrast to Activision Blizzard, there are Redmondians who have almost no presence in the world of mobile games and, of course, do not want to experience such a situation anymore.
Phil Spencer, now CEO Microsoft Gaming “We all know that today the main device for running games on the planet is smartphones,” he said in an interview on Tuesday. If you do not think that mobile games are one of the main reasons for buying Activision, it is not bad to know that the company “Take-Two Interactive” recently decided to make mobile games “.Zynga Inc” with the amount of $ 11 billion has taken.
Avoid paying the App Store fee
Nadella wants Microsoft’s gaming empire to grow to the point where gamers can go straight to the company and have nothing to do with the Apple App Store. Microsoft is at loggerheads with Apple and Google (or its parent company, Alphabet) over the fees it receives from app stores.
In a meeting with investors, Nadella noted the high income of companies through the publication of games:
“Today we face stiff global competition from companies that make more money from game sales than we do from game sales and subscriptions. “We need to increase innovation and investment in content creation and face fewer distribution restrictions.”
Spencer, of course, pointed to this, saying that the distribution of games on these devices, namely smartphones, is controlled by two giant companies, and that Microsoft wants to distribute the games and content itself.
Market متاورس It’s a hot day these days, and of course Microsoft wants to have a stake in the industry. In addition to office and conference and meeting software, games are also one of the main players in Metavars. Nadella and Spencer connect gamers in games like Minecraft Have seen and know that they are facing a kind of metavers. However, we must continue to strive to enter the world of Metavars more seriously.
Acquisition of Activision Blizzard will allow Microsoft to focus more on building Metawars and, of course, reach a larger community of gamers. According to Nadella, MetaVars should not be just a centralized environment and should support MetaVars platforms as much as possible. Of course, Nadella also mentioned support for a powerful ecosystem of content and applications.
Cloud gaming platform
Redmond’s strategy is based on content, producers and the cloud, and wants to bring as many old and future Activision games as possible to its own cloud gaming service. Xbox GamePas bring; A service that has experienced good growth in recent months and now has 25 million subscribers.
Following in the footsteps of Minecraft, LinkedIn and GitHub, Nadella now wants to reach out to another large community of content creators. Of course, the Redmondians have failed to buy several companies in the past, such as TickTock and Discord, but with Activision they may be able to make a similar dream come true.