With the official merger of Fiat Chrysler and Peugeot Citroën, the Stellantis was born as the fourth largest automotive group in the world. With 14 subsidiary brands, this group will be able to produce about 8.7 million cars annually.
Peugeot is one of the main sub-branches of the Atlantis. The French brand has been out of the United States for three decades and its products are not sold in this vast country. But in recent years, there have been rumors that Peugeot will return to the United States in 2023, and the formation of the Stalantis could pave the way for this presence, especially as Carlos Tavares, CEO of Peugeot Citroën, is nominated as the number one candidate for the Stlantis seat. It becomes.
However, Peugeot CEO Jean-Philippe Imparato said in an interview with a British newspaper that the merger with Fiat Chrysler had reduced the chances of the company returning to the United States. He added that the return plan is still on the table, but Stlantis is reluctant to interfere with brands, especially in the US market, which is very large and competitive.
“Peugeot is a member of the Atlantis and follows its strategies,” Mr Imparato said. “So in the coming months, there will probably be changes in Peugeot’s plans to return to the United States.”
Given the evidence, it would not be surprising if the Atlantis kept the Peugeot in the same markets where it sold well. The brand’s products are popular and best-selling in Europe, the Middle East, Africa and Latin America.
It is not bad to mention that Peugeot is not very happy in China today and is facing the problem of a sharp drop in sales. According to statistics, the company in 2020, with sales of 27,975 cars, was able to capture only 0.14% of the country’s market.
To better understand the decline in Peugeot popularity in China, we should mention the sale of 406,738 cars with the company’s logo in 2015 and the acquisition of 2.02% market share in the same year.
