China and India are the largest smartphone markets in the world. Over the past five years, Xiaomi The main nut in the smartphone market India have been. It seems that the most important reason for achieving such a position was the supply of affordable products with attractive technical specifications during this period.
However, the situation in the Indian market is not so calm. Anti-Chinese sentiment is at an all-time high in this country and Indians have higher net incomes than in previous years. Thanks to new data from Counterpoint Institute, we can see that Xiaomi’s share of the Indian smartphone industry has declined drastically. In fact, 2022 saw the end of Xiaomi’s five-year dominance of the Indian smartphone market in three quarters of the year.
Xiaomi’s loss means Samsung’s win
The above chart shows the competition between Samsung and Xiaomi in the Indian market over the past few years. The superiority of Xiaomi can be seen in almost every season. Samsung has faced a decline in market share from the second quarter of 2018 to the first quarter of 2020. In the first quarter of 2020, the market share of this company was at its lowest level. If you remember, this period was the time of record sales of the Galaxy A series, Samsung’s affordable mid-range. In that situation, Xiaomi seized the opportunity and took a larger share of the Indian market.
However, around this time, Samsung focused more on the Galaxy A series and immediately jumped back into the fray. But again, Xiaomi’s market share was higher than Samsung’s in all seasons except the third quarter of 2020. However, Samsung lost the initial momentum after a short period of time.
Finally, in 2022, Xiaomi’s market share fell sharply. As we mentioned above, a combination of anti-Chinese sentiment and citizens’ willingness to spend more for smartphones fueled the brand’s downfall. Now in 2023 and according to Counterpoint’s chart, while Samsung is climbing up the ladder of success in the Indian market one by one, Xiaomi is facing a significant drop in market share.
Probably, the mentioned chart worries Xiaomi a lot. It is clear that the company’s usual strategy of releasing lots of cheap phones will no longer work. This company should start making different phones that are attractive to buyers who are looking for higher quality; Even if it means they have to spend a little more. Otherwise, Samsung will continue to maintain its position in this country and win the competition.
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